Etifast.com
From fragmented operations to a complete digital ecosystem: centralized ERP + world-class eCommerce.
Overview
Etifast — A leading Mexican company selling printing equipment, custom labels, and industrial consumables.
Lead technology partner from ERP selection and implementation to a complete redesign of their digital sales channel.
https://etifast.comProject Phases
A living project that evolves with the business. Each phase builds upon the previous one.
ERP Consulting & Implementation
Guided the decision to adopt Odoo as the central platform. Progressive module rollout without disrupting daily operations.
- Needs assessment and ERP platform selection
- Implementation of Sales, Purchasing, Inventory, and Manufacturing
- POS integration and multi-warehouse setup
- Data migration and team training
Process Automation
Replaced manual processes and siloed systems with automated, traceable workflows within Odoo.
- Inventory automation and replenishment
- Volume pricing and smart supplier management
- Electronic invoicing (CFDI) workflows
- Elimination of spreadsheets and manual data entry
eCommerce with Odoo
Activated Odoo's native eCommerce module to establish the digital sales channel integrated with operations.
- Online product catalog configuration
- Real-time inventory and pricing integration
- Checkout flow connected to invoicing and logistics
- Functional channel, but with UX limitations due to Odoo's infrastructure
Headless eCommerce — New Design
Complete frontend redesign with headless architecture: a world-class user experience, decoupled from Odoo's limitations.
- Headless architecture with custom API middleware
- Modern storefront with professional UX/UI design
- Optimized checkout to reduce cart abandonment
- Advanced technical SEO and payment gateway integration
- Superior performance and page load speed
Catalog Migration & Launch
Final phase: full product catalog migration, end-to-end integration testing, and production launch of the new eCommerce.
- Full product catalog migration and synchronization
- Integration testing with the production Odoo ecosystem
- Complete purchase flow QA (cart → payment → invoicing)
- Launch strategy and transition from current channel to the new storefront
What Works Exceptionally Well
Etifast's internal processes run with precision thanks to Odoo. The ERP is the backbone of the entire operation.
Centralized Operations
Sales, purchasing, inventory, manufacturing, and invoicing — all in one system, with complete traceability.
Automated Processes
Replenishment, volume pricing, purchase orders, and manufacturing flows operate automatically.
Financial Control
Electronic invoicing (CFDI), reconciliation, and financial reports — integrated and in real time.
Operational Scalability
Multi-warehouse, POS, and supplier management ready for continued business growth.
The Current eCommerce Challenge
Odoo is a robust and powerful ERP for internal operations, but its eCommerce module falls short on end-user experience.
Odoo's native frontend was not designed to compete with modern eCommerce standards. The infrastructure severely limits the shopping experience, performance, and SEO positioning.
Limited Design & UX
Rigid templates that don't allow the customization needed for a competitive shopping experience.
Slow Performance
High load times that hurt conversion rates and cause cart abandonment.
Restricted Technical SEO
Limited control over meta tags, URL structure, schema markup, and speed — critical factors for organic ranking.
Checkout Friction
Confusing purchase flow that requires manual intervention from the sales team and causes data entry errors.
The Solution: Headless Architecture
Decoupling the frontend from the backend keeps all of Odoo's operational power as the engine while building a world-class user experience.
With headless architecture, Odoo remains the brain of operations (inventory, pricing, orders, invoicing), but the storefront is a modern, fast, and fully customizable web application.
World-Class Experience
Professional design, smooth navigation, and a shopping experience that competes with the best eCommerce platforms.
Superior Speed
Ultra-fast load times powered by modern rendering technologies and global CDN.
Optimized SEO
Full control over structure, meta tags, schema markup, and Core Web Vitals to maximize organic visibility.
Operations Untouched
Zero changes to Odoo's internal processes. The team keeps working exactly as they do today.
Before & After
The contrast between the current Odoo-based eCommerce and the new headless experience we're building.
The current eCommerce works, but doesn't represent the brand's level or the experience customers deserve.
A modern, fast, and professional digital store that reflects Etifast's quality as a leading brand.
Current Project Status
Payment integrations and the API middleware are already complete. We are now in the final phase: full product catalog migration and preparation for the production launch of the new headless eCommerce.
Need a similar transformation?
If your operation has grown but your digital channel doesn't reflect your level, let's talk. We build solutions that scale with you.